CHERISHED TREASURES

Cherished Treasures Logo & Stationary Design Student Project 2021

Cherished Treasures was one of the first successful projects I completed during my graphic design studies. The assignment involved a full rebrand of a small, charming antique shop. My goal was to convey a vintage yet elegant aesthetic that aligned with the shop’s unique character. The logo design was inspired by a classic keyhole, reminiscent of those found on old treasure chests, an intentional nod to both the antique nature of the store and its name. To maintain a timeless and refined look, I selected a simple color palette featuring soft sage green paired with black. In addition to the logo, I designed a full suite of business stationery, including business cards, envelopes, and letterheads. The project concluded with a mockup showcasing how the brand identity would appear on a shop bag, offering a cohesive and practical vision for the brand. Explore Cherished Treasures as a reflection of my early passion for branding and thoughtful design.