FRESH FARE FARMS

Fresh Fare Farms Multi-Media Advertisement Campaign
Student Project

This project involved developing a multi-media advertisement campaign for Fresh Fare Farms, a farm-to-table delivery service. The target audience was young, busy Gen Z professionals who may not always have the time or ability to shop for fresh, healthy food. To effectively reach this demographic, I created a print flyer for distribution in local shops and public spaces, a carousel ad for social media, and a digital banner ad. These formats were chosen to strategically balance physical visibility with strong digital engagement, aligning with the lifestyle and habits of the intended audience. The design uses a simple earth-tone color palette that reflects the brand’s natural, organic identity. I selected clean, sans-serif typography to create a modern, approachable feel—an aesthetic that resonates well with Gen Z preferences. All imagery was carefully curated to reflect what Fresh Fare Farms represents: fresh, nutritious food that supports a more intentional and connected way of living. This campaign aimed to visually and emotionally connect with the audience by highlighting the convenience and benefits of healthy eating, even in a fast-paced lifestyle.